Writing | Business & Marketing

Writing | Business & Marketing

From dense careers sites to minimalist apps, I have deep experience writing for a range of audiences. In many of the cases below, I also led UX & strategy within product development. More on that in Marketing Services. 
 

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AVIS NOW MOBILE APP UX & COPY

Avis wanted to take the pain points out of booking and pickup for their most valuable customers: the business traveler and emerging millennial renters. The writing task: Be true to the human, friendly brand voice of Avis, while only communicating the absolutely essential information. 

 

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GE.COM/CAREERS UX & COPY

For a company like GE, with 300,000+ employees, operating in 100+ countries, uniting under a single employment brand voice was a massive copy task, requiring alignment from dozens of stakeholders. In May 2017, a new website was launched with 40+ new pages of copy united under a single look, feel and voice.
 


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WHOiSMYVOICE.COM 

In 2015, it was still surprisingly difficult to find succinct information on which elected officials took campaign contributions from the NRA, and how those contributions affected their voting records. So, while working at Siberia, I pitched whoismyvoice.com. I wrote all copy, and collaborated on the UX with Siberia designers and developers. 

 

 

FORBES BRANDVOICE INSTALLATION

Forbes developed an excellent new advertising product called BrandVoice, but struggled to find a clear way to communicate its value to brands. While at IPG Media Lab, I developed the UX and wrote copy for this interactive two-screen exhibit which enabled a prospective brand or communications manager to experience the process of developing their very own Forbes BrandVoice thought leadership story first hand.