writer & creative director

I’ve led copy, strategy, UX and production on all manner of digital products and experiences, from dense careers sites, to pro sports & tech storytelling, to best-in-class functional mobile apps. Highlights of some favorite projects are below.

For more, see PORTFOLIO section.
 

 
Screen Shot 2020-05-05 at 11.42.02 AM.png

The Drone Racing League - PILOTS & SPORT

I led nearly every DRL content initiative for two years, including: pilot bio & storytelling development; creation of a digital-first racing show & pre-show; major branded/sponsor content initiatives. Content samples detailed in PORTFOLIO.

 
AvisTwo.png

AVIS NOW MOBILE APP UX & COPY

Avis wanted to take the pain points out of booking and pickup for their most valuable customers: the business traveler and emerging millennial renters. The writing task: Be true to the human, friendly brand voice of Avis, while only communicating the absolutely essential information. 

 
WIMV_MobileTwoSite.png

WHOiSMYVOICE.COM 

In 2015, it was still surprisingly difficult to find succinct information on which elected officials took campaign contributions from the NRA, and how those contributions affected their voting records. So, while working at Siberia, I pitched whoismyvoice.com. I wrote all copy, and collaborated on the UX with Siberia designers and developers. VISIT SITE.

Screen Shot 2020-05-05 at 11.27.43 AM.png

The Drone Racing League - DRL SIM

In Jan 2019, the core drone racing community did not agree that the DRL SIM was in fact the most advanced simulator on the market. Though a focused campaign breaking down the complex physics behind the SIM, we told feature-based sci-tech story to appeal to our savvy drone audience. The campaign resulted in 75% YOY downloads, and a change in overall Steam reviews from “Mixed” to “Very Positive”.

CareersTwo_Site.png

GE.COM/CAREERS UX & COPY

GE employs 300,000+ individuals, and operates in 100+ countries. Uniting the system under a single employment brand voice was a massive copy task, collaboation with dozens of stakeholders. In May 2017, a new website was launched with 40+ new pages of copy united under a single look, feel and voice.

 
Screen Shot 2020-05-05 at 12.05.13 PM.png

FORBES BRANDVOICE INSTALLATION

Forbes developed an excellent new advertising product called BrandVoice, but struggled to find a clear way to communicate its value to brands. While at IPG Media Lab, I developed the UX and wrote copy for this interactive two-screen exhibit which enabled a prospective brand or communications manager to experience the process of developing their very own Forbes BrandVoice thought leadership story first hand.