Creating a Sales Positioning for DRL Series-C
As a high-growth startup, DRL was constantly pitching new stakeholders: Investors, Brand Sponsors, and Networks. As the company began its Series-C round, I developed our Sales Positioning script and produced an accompanying video that was used to open dozens of doors, leading to a successful $50MM raise by the end of 2019.
SCRIPT
This is DRL. The Drone Racing League. DRL is the global professional circuit for drone racing. We combine live sporting events, with custom drone technology, and in-house content production to create… the sport of the future. In just three years, DRL has held 24 global events at some of the world’s most iconic venues, turning museums, amusement parks and palaces, into real life video games.
DRL airs in over 90 countries worldwide on premiere networks like ESPN and Sky Sports. The world’s best pilots compete in front of sold out crowds of thousands for the title of DRL Allianz World Champion. DRL events blur the line between sports and entertainment. High speed racing is augmented by professional commentary and live pit crew action. And custom DRL fan zones encourage all day engagement among fans, pilots and partners. DRL fans are a coveted group of young, global, highly engaged sport and technology enthusiasts. DRL’s in-house team of media professionals produces all of our broadcast race content, diverse social video, and dozens of branded content campaigns, ranging from freestyle flying to global TV commercials.
DRL’s video game flight simulator uses a proprietary physics engine that allows. Fans to learn how to fly, race on virtual versions of real DRL courses, and even compete in a live esports tournament to become a pilot in the next DRL season. At its core, DRL is a technology company. DRL designs and builds every piece of technology from the ground up, including our fleet of racing drones, custom radio equipment, real-time scoring systems, and fleet management platforms. Our tech products are patented, proven, and world record setting.
DRL’s growth is supported by world-class investors with expertise across our businesses. Our approach - combining real life, world class racing with technology innovation and best-in-class content production - lets fans watch, play and engage with DRL year-round. Welcome to the sport of the future.