Producing | Reel
A selection of my favorite production projects across branded content, VR/360, and traditional TVC.
GE IN THE WILD | SEASON 1
I developed, researched, outlined and produced a non-scripted web series in partnership with IMG Original Content, Atomic Entertainment and WME. The six-episode Season 1 launched in Q1 2017, and was hosted by Adam Savage & Alie Ward,
GE IN THE WILD | SEASON 2
Building on the success of Season 1, I outlined and produced five more episodes of Wild in Q3. The full series represents GE's largest single branded content initiative and grew YouTube channel subscription growth by 100%+.
GE Unimpossible missions 360
Working with BBDO, Here Be Dragons, and director Hal Kirkland, GE used science to prove wrong the idiom "You Can't Fight Fire with Fire". The 360 piece used the recorded sound of fire to extinguish flames on a stuntman.
GE Unimpossible + TESTED
In partnership with Tested, I developed and co-produced a series of five bonus videos for the Unimpossible Missions series in which Adam Savage broke down the science behind each Unimpossible Missions idiom, conducing micro experiments at GE and back in his cave.
THE GE STORE VR EXPERIENCE
GE partnered with DeluxeVR to build an immersive experience for HTC Vive that showcased GE businesses collaborating to make scientific breakthroughs. I wrote the copy for the complete experience, which was also cut down into four unique pieces for 360 Gear & YouTube viewing, sample shown above.
AUDIO TOUR HACK
As a side project, I teamed up with creative directors Mark Svartz and Hal Kirkland to produce unauthorized audio tours at museums like Guggenheim & MoMA. Unadulterated was a child's take on the MoMA permanent collection.
FANTA | BIG BOUNCE
As Fanta began to experiment with bringing its brand of "play" to life on YouTube, we partnered with Ogilvy and B-Reel, we produced "Big Bounce", placing a giant concert ball in the middle of a busy Rio de Janeiro commute.
FANTA | LIFT & LAUGH
Building on the 'More Fanta, Less Serious' YouTube campaign, I partnered with Ogilvy & Definition6 to rig an elevator to inject a little fun into finals week at the University of Wisconsin.
SPRITE - UNLEASHED
While at BBH, I associate produced Sprite's first collaboration with Drake, which helped to launch the song "Forever". Executive produced by Jen Moore.